Reliance has positioned Campa Cola as a cost-effective alternative to major global brands like Coca-Cola and Pepsi. For example, Campa’s 200 ml and 500 ml bottles are priced at ₹10 and ₹20, respectively, compared to competitors’ 600 ml bottles priced around ₹40. This aggressive pricing resonates with both urban and rural price-sensitive markets, helping Campa penetrate diverse demographics.​ Business Of Food, CIO Lookindia

[Source by: Google and mentioned websites]