Become a CBV seller Hub

Unleash FMCG Growth with the CBV Hub Program

Be the Powerhouse That Feeds Retailers—and Watch Your Revenues Soar

What is a CBV Hub?

“A CBV Hub is a local wholesaler, distributor, or large‑format store that buys fast‑moving consumer‑goods (FMCG) inventory directly from CBV at preferred rates, then resells to its own network of neighbourhood retailers using CBV’s tech‑enabled logistics platform and fintech company‑backed credit lines.”

Why Become a Hub?

Your Gain

How CBV + fintech company Deliver

Higher Margins

Direct factory & master distributor pricing, plus periodic volume bonuses.

Guaranteed Off Take

Pre listed retailers in your catchment; every rupee of stock is pre matched to demand.

Marketing Muscle

Co branded POS material, retailer push notifications, and monthly activation kits.

Instant Working Capital Boost

7 to 21 day stock financing lines for Hubs that hit monthly targets (facilitated by Fintech Company).

Digital Control Panel

Live inventory, sales velocity, and credit utilization dashboards on the CBV app.

Zero Risk Retail Credit

Fintech Company, an RBI registered NBFC, underwrites and funds the retailer credit; you get paid up front while Fintech Company collects on due dates.

How the Model Works

On Boarding (Week 1)

• Sign MoU and KYC ➜ Get Hub code ➜ Load CBV app & dashboard.

First Purchase (Week 2)

• Place opening FMCG order from curated price list. • Stock delivered within 48 hrs via CBV logistics.

Retailer Activation (Weeks 2-4)

• CBV auto assigns a cluster of vetted retailers. • Each retailer receives a dynamic credit line from Fintech Company NBFC (₹25k–₹2 L)* tied to projected sell through.

Rolling Cycle (Month 2+)

• Retailers replenish on Fintech Company credit; you fulfill orders. • CBV pays you instantly; Fintech Company collects from retailers on due date. • Hit volume slabs to unlock extra margin + extended Hub credit (via Fintech Company).

Ideal Hub Profile

Existing FMCG turnover ≥ ₹50 L per month
Warehouse space ≥ 2,000 sq ft
Delivery reach ≤ 25 km radius
Basic smartphone/PC literacy for dashboard use

Corporate Office