“Retailers Margin In Campa”

“Retailers Margin In Campa” Category : Article Author : admin Retailers are incentivized with higher profit margins on Campa Cola than other brands, encouraging them to prioritize its shelf space. This strategy, coupled with Reliance’s extensive retail network through Jio Mart and Reliance Retail outlets, ensures wide distribution across India​. Food Tech NEWS, CIO Lookindia […]

“Market Expansion Of Campa”

“Market Expansion Of Campa” Category : Article Author : admin Campa Cola has entered newer markets in southern and eastern India, previously dominated by international brands. Analysts expect its share to grow significantly in the ₹70,000 crore Indian soft drink market, which is expanding at an annual rate of 8.5%​. Business Of Food, CIO Lookindia […]

“Pricing Strategy Of Campa”

“Pricing Strategy Of Campa” Category : Article Author : admin Reliance has positioned Campa Cola as a cost-effective alternative to major global brands like Coca-Cola and Pepsi. For example, Campa’s 200 ml and 500 ml bottles are priced at ₹10 and ₹20, respectively, compared to competitors’ 600 ml bottles priced around ₹40. This aggressive pricing […]